Marketing & AdvertisingFY 2025-26 Ready

Customer Lifetime Value (LTV) Calculator

Calculate LTV using AOV, purchase frequency, and lifespan; compare against CAC for e-commerce.

Calculator

Enter your details below

$
Average Order Value (AOV) is required
Purchase Frequency (orders/year) is required
Customer Lifespan (years) is required
%
Gross Margin (%) is required
$
Customer Acquisition Cost (CAC) is required

Ready to Calculate

Fill in the form and click Calculate

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Note

LTV is an estimate based on your input assumptions. Actual customer behavior may vary. The 3:1 LTV:CAC rule is a common benchmark but may differ by industry and business model. Consider using cohort analysis for more accurate LTV tracking.