Free Marketing & Advertising Calculators for Australian Businesses
Running ads in Australia without knowing your numbers is expensive guesswork. Our 21 free marketing calculators give you the data you need to make confident decisions — whether you're managing Google Ads, Facebook campaigns, TikTok spend, or affiliate programs. Calculate your real ROAS, understand customer lifetime value, model break-even ad spend, and benchmark conversion rates. Every tool is free, instant, and requires no account. Built for Australian marketers, agency owners, and eCommerce businesses who need accurate numbers fast.
Showing 21 of 21 tools
Browse all categories →Discount & Coupon Impact Calculator
Calculate profit impact of discounts and required sales increase to maintain total profit.
Open Calculator →A/B Testing Significance Calculator
Determine if your A/B test results are statistically significant with confidence levels.
Open Calculator →Ad Bid Calculator
Calculate optimal max CPC bid based on target CPA and conversion rate for Google Ads.
Open Calculator →Customer Lifetime Value (LTV) Calculator
Calculate LTV using AOV, purchase frequency, and lifespan; compare against CAC for e-commerce.
Open Calculator →Video Completion Rate Calculator
Analyze video ad retention metrics including completion rate and drop-off points for TikTok, Meta, and YouTube.
Open Calculator →Affiliate Commission Calculator
Calculate affiliate commission costs, net profit after commission, and ROAS on partner spend for e-commerce.
Open Calculator →Landing Page ROI Estimator
Estimate landing page ROI by modeling conversions, revenue, and costs including per-visitor expenses.
Open Calculator →CPC to CPM Converter
Convert CPC to equivalent CPM based on CTR, estimate reach costs, and assess auction efficiency for Meta/Google ads.
Open Calculator →Landing Page Conversion Calculator
Calculate conversion rate, cost per conversion, revenue, and ROAS for landing pages.
Open Calculator →ROAS Calculator
Return on Ad Spend calculator for campaigns
Open Calculator →CPC / CPM / CTR Suite
Calculate key advertising metrics: Cost Per Click, Cost Per Mille, and Click-Through Rate.
Open Calculator →Customer Lifetime Value (LTV) Calculator
Estimate the total revenue a customer will generate over their relationship with your business.
Open Calculator →Conversion Rate Calculator
Calculate the percentage of visitors who complete a desired action on your website or campaign.
Open Calculator →Ad Spend Predictor
Calculate required advertising budget to achieve a target revenue based on expected ROAS.
Open Calculator →Break-even ROAS Calculator
Calculate gross profit margin and break-even ROAS for advertising profitability.
Open Calculator →Marketing Budget Planner AU
Reverse-engineer revenue goals into monthly ad budget, clicks, and CPA targets for Meta and TikTok.
Open Calculator →Amazon FBA Profit Calculator AU
Calculate Amazon FBA profitability including referral fees, fulfillment, storage, and PPC costs for AU marketplace.
Open Calculator →TikTok Ads ROI Predictor
Predict TikTok ad performance: impressions, clicks, conversions, revenue, ROAS, and ROI based on creative metrics.
Open Calculator →Facebook Ads CPM Calculator
Calculate CPM, CPC, and CTR for Meta ad campaigns to benchmark performance against AU market averages.
Open Calculator →Customer Churn Rate Calculator
Calculate the percentage of customers lost over a period to measure retention health.
Open Calculator →Email Marketing ROI Calculator
Calculate return on investment for email campaigns: (Gain - Cost) / Cost.
Open Calculator →How Australian Businesses Use These Calculators
Running Google or Meta Ads?
Growing an eCommerce Store?
Optimising Landing Pages & Campaigns?
How Australian Marketers Use These Calculators
Marketing without measurement is just spending. These calculators are designed for the real decisions Australian marketers face every day — from deciding whether to increase ad budgets to figuring out if a new customer acquisition channel is actually profitable.
The ROAS Calculator and Break-Even ROAS Calculator are the most popular starting points. Before you scale any campaign, you need to know your break-even point — the minimum return on ad spend that covers your cost of goods and operating expenses. Many businesses are running campaigns at a "positive" ROAS that's still losing them money because they haven't accounted for returns, fulfilment, and overhead.
For eCommerce businesses, the Customer Lifetime Value (LTV) Calculator changes how you think about acquisition. If a customer buys from you three times over their lifetime, you can afford to spend more than the margin on their first order to acquire them. The Churn Rate Calculator helps you understand how quickly you're losing customers — critical for subscription businesses and SaaS products.
Our CPC to CPM Converter and CPC/CPM/CTR Suite are used daily by media buyers comparing costs across platforms. Google charges per click; Meta and TikTok charge per thousand impressions. Converting between these lets you benchmark efficiency fairly.
The A/B Testing Significance Calculator is especially useful before you call a winner. Many marketers end tests too early, declaring a variant the winner before the result is statistically reliable. This tool calculates whether your result has reached 95% statistical significance — the industry standard before making creative decisions.
Frequently Asked Questions
What is a good ROAS for Australian eCommerce businesses?+
A good ROAS depends on your margins, but most Australian eCommerce businesses target a minimum ROAS of 3-4x. However, your break-even ROAS — the point where ad spend equals profit — should be your starting benchmark. Use our Break-Even ROAS Calculator to find yours before setting campaign targets.
How do I calculate customer lifetime value (LTV) in Australia?+
LTV is calculated by multiplying average order value by purchase frequency and average customer lifespan. For example, if a customer spends $150 per order, buys 3 times per year, and stays a customer for 2 years, their LTV is $900. Our Customer LTV Calculator automates this and lets you model different retention scenarios.
What's the difference between ROAS and ROI in marketing?+
ROAS (Return on Ad Spend) measures revenue generated per dollar spent on advertising only. ROI (Return on Investment) accounts for all business costs including COGS, fulfilment, and overhead. A 4x ROAS sounds healthy but may still mean a negative ROI if your product margins are thin. Always calculate both.
How do I know if my A/B test results are statistically significant?+
Your test is statistically significant when there's less than a 5% chance the result occurred by random chance — expressed as 95% confidence. You need enough traffic and conversions to reach this threshold. Our A/B Testing Significance Calculator tells you whether you've reached significance and how many more conversions you need if you haven't.
Are these marketing calculators relevant for Australian businesses specifically?+
Yes. While the core mathematics (ROAS, LTV, conversion rate) are universal, some tools account for Australian-specific factors like GST-inclusive pricing in cost calculations and AUD currency in ad spend modelling. The Amazon FBA Calculator uses Australian marketplace fees and local fulfilment costs.